Tag Manager Specialist

Looking for a tag manager specialist? Check below ⬇️ to see what I can do for you.

About me

I am a freelance tag manager specialist with more than 10 years of experience in digital marketing. I have a passion ❤️ for Data, Google Ads combined with SEO as well as conversion optimisation.

A message directly via Whatsapp is also ok 😁

My Services

In short, the things I can help your company with as a (freelance) tag manager specialist 🚀.

In het kort wat ik voor jouw bedrijf kan betekenen


Making a long-term investment? With search engine optimisation, I ensure more organic traffic to your website.

Google Ads

Instant sales? Then Adwords is your friend. I provide targeted, efficient and profitable campaigns.

Tag Manager

Measuring is knowing. By setting up Tag manager properly, I make sure you know exactly what is happening on your website.

⚠️ By the way, I am also good at Inbound Marketing and know a lot about conversion optimisation. ❤️

The Method That I Use

Let’s start with a (digital) coffee to get to know each other and get the brief clear. Once we agree on the goals and terms, we’ll get started. 🚀

I work primarily with Google Tag Manager. So before we start, it is important that it is installed on your website. After gaining access, I do a check that everything is working properly.

If everything is working, we will define the goals (conversions) and other Events you want to measure through.
Based on a these Events, we will set up GTM.

Once we know which Events need to be installed, we will set up Tag Manager. The required tags are added to the system and we do a check that this is working properly.

If all goes well, the Events will now appear in Google Analytics 4 and (possibly) in Looker studio. From this point on, you will get more insight into what is happening on your website.

Tag Manager is installed, we have created the right events, conversions have been flagged in GA4 and everything is working properly. The final step is that we build a nice report in Looker studio which you will receive periodically in your mailbox.

Frequently asked questions about Tag Manager

Questions that are frequently asked of me as an online marketer. Moreover, this is a nice way to expand the content of a page (don’t tell 🤫).

Google Tag Manager is a widely used tool that simplifies the management and implementation of different types of website tags and tracking codes. Here is an overview of Google Tag Manager and its key features:
  1. Tag management: Google Tag Manager allows website administrators and marketers to manage various tags, including tracking pixels, JavaScript snippets and other code, in one central location. This eliminates the need for manual code modifications on the website.
  2. User-friendly interface: It provides a user-friendly web-based interface that does not require extensive technical knowledge. This means that even non-developers can manage tags and tracking without having to edit the website source code.
  3. Version control: Google Tag Manager includes version control, which is crucial for tracking changes to tags and ensures that previous configurations can be reverted if problems occur.
  4. Tag templates: It provides tag templates for various third-party services and platforms, such as Google Analytics, Google Ads, Facebook Pixel and more. This simplifies the process of setting up these tags without having to write custom code.
  5. Triggers and variables: Google Tag Manager allows users to define triggers and variables. Triggers define when tags are triggered (e.g. page views, clicks), while variables allow you to collect and reuse data from your website.
  6. Testing and debugging: You can preview and debug tags to make sure they work correctly before implementing them on your live website. This allows any issues with your tracking to be identified and resolved.
  7. Customisation: Users can create custom tags and triggers, offering more flexibility in tracking and data collection.
  8. Security: Google Tag Manager provides user permissions and access controls to manage who can make changes to tags, which is important for security and data integrity.
  9. Integration with Google Analytics: Google Tag Manager integrates seamlessly with Google Analytics, making it easy to implement advanced tracking features such as event tracking, e-commerce tracking and enhanced e-commerce tracking.
  10. Advanced features: Google Tag Manager provides advanced features for more advanced tracking, such as custom JavaScript, HTML and CSS, giving more flexibility and control over your tags.
  11. Real-time monitoring: You can track the status of your tags and the data they collect in real time.
  12. Mobile apps: It supports tracking for mobile apps, in addition to websites.
Google Tag Manager is a valuable tool for digital marketers, website administrators and developers who need to manage and implement various tracking codes and tags on websites without constant code modifications. It streamlines the process, reduces the risk of errors and enables more flexible marketing and analytics applications.
Google Tag Manager offers several benefits for website administrators, marketers and developers. Here are some of the key benefits:
  1. Easy Implementation: The main benefit of Google Tag Manager is the easy implementation of tags and tracking codes on a website, without requiring any changes to the site’s source code. This saves time and reduces dependency on developers for tag implementations.
  2. Central Management: With Tag Manager, all tags can be managed in one central location. This provides an organised and uncluttered approach to tag management and avoids scattered, messy deployments.
  3. Version control: Google Tag Manager provides version control, allowing users to track tag changes, restore older versions and avoid issues with new tag deployments.
  4. Less Errors: Because tags and tracking codes are implemented in a standardised way, human error is reduced. This reduces the risk of introducing bugs or errors in the website.
  5. User-friendly: Tag Manager’s user interface is designed to be simple and does not require in-depth technical knowledge. This makes it accessible to both technical and non-technical users.
  6. Faster Implementation: It allows marketers to quickly add new marketing and tracking functionalities to a website. This is especially useful for campaigns and promotions that need to be launched quickly.
  7. A/B and Split-Testing: Google Tag Manager can be used to perform A/B testing and split testing by activating different tags on different versions of a web page. This helps identify which strategies are most effective.
  8. Flexibility: Tag Manager provides the ability to create custom tags and triggers, giving users more flexibility in collecting specific data and triggering tags based on complex conditions.
  9. Advanced Tracking: It provides advanced tracking capabilities, including event tracking, e-commerce tracking and custom variables, enabling in-depth insights into website performance.
  10. Collaboration: Teams can easily collaborate on managing tags and tracking implementations, thanks to the ability to assign access rights and permissions to specific users.
  11. Security: Google Tag Manager provides security features, such as access control and change approval, to ensure that only authorised people can make changes.
In short, Google Tag Manager simplifies the tag management process, speeds up deployments, reduces errors and offers more control and flexibility in tracking a website’s performance, which is valuable for marketers and developers alike.
For Tag Manager, it doesn’t matter very much which CMS system you use. That’s the nice thing about the system. Through Google Tag Manager, you can remotely audit a website and set tags. So you don’t have to go into a CMS. CMS systems I have worked with in the past are:
  • WordPress
  • Magento
  • Joomla
Google Tag Manager (GTM) is a powerful tool for measuring and tracking various aspects of websites. With GTM, you can implement and measure a wide range of tags. Here are some of the key things you can measure and track with Google Tag Manager:
  1. Page views: You can use GTM to easily track page views, which is essential for understanding which pages are popular on your website.
  2. Clicks and interactions: You can measure how often visitors click on specific buttons, links, forms or other elements on your website. This also includes tracking events such as downloads, video views, and more.
  3. E-commerce tracking: GTM can be used to collect e-commerce tracking data such as purchases, transaction values, product impressions and conversion rates.
  4. Custom conversions: You can track custom conversions based on specific actions that are important to your business, such as filling out a form, viewing a specific page, or performing a specific event.
  5. Event tracking: GTM allows you to define and track custom events, such as measuring how far users scroll on a page or how long they watch a video.
  6. Social media interactions: You can implement social media tracking to understand how users share and interact with your content on platforms such as Facebook, Twitter and LinkedIn.
  7. Search query tracking: You can track which search terms users are entering on your website, providing insight into visitors’ search intent.
  8. Cross-domain tracking: GTM supports cross-domain tracking, which is useful if you have multiple domains and want to track how users navigate between them.
  9. A/B test results: GTM allows you to implement A/B test tags to track and analyse the results of website variants.
  10. Form submissions: You can track how often users fill in forms on your website and where they drop out during the process.
  11. Download tracking: You can track how often files are downloaded, such as pdf documents, white papers or images.
  12. YouTube video metrics: GTM allows you to track YouTube video views, video player interactions and other video statistics.
  13. Custom variables: GTM allows you to create custom variables to collect and use specific data in your tags and triggers.
This is just some of the many features of Google Tag Manager. It enables marketers and analysts to gain in-depth insights into website performance, analyse conversion paths and optimise marketing campaigns. It is important to configure and test GTM correctly to collect and interpret accurate data.

Want to know more?

Just do it.
– nike