Freelance Online Marketeer SEO & SEA
Looking for an online marketer specialising in SEO & SEA? Check below ⬇️ to see what I can do for you.
I am a freelance online marketer SEO/SEA with more than 10 years of experience in digital marketing. I have a passion ❤️ for Google Ads combined with SEO and conversion optimisation.
A direct message via Whatsapp is ok 😁
In het kort de zaken waar ik als freelance online marketeer jouw bedrijf mee kan helpen 🚀
In het kort wat ik voor jouw bedrijf kan betekenen
Making a long-term investment? With search engine optimisation, I ensure more organic traffic to your website.
Instant more sales? Then Adwords is your friend. I provide targeted, efficient and profitable campaigns.
Grow harder? Then search engine marketing is what you are looking for. A combination of SEO and Google Ads ensures fast growth.
⚠️ By the way, I am also good at Tag Manager, Inbound Marketing and know a lot about conversion optimisation. ❤️
The Working method that I use
Ready? Set. Go! Let’s get to know each other better with a digital coffee date and find out if we are a good match.
Together, we discuss your company’s goals. Where do you want to go and what is needed to achieve this? From this follows a simple but clear goal that we can work towards together.
Once we know the objective, we can decide how we will deploy SEO and SEA to grow your business. In the end, the strategy is one A4 outlining which chess pieces we put where so that we have a solid foundation for growth.
Once we know what strategy we are using, we can make a schedule for the first period. That way, you know exactly when what will be implemented.
Is the planning clear? Then we get to work. Campaigns are set up, research is carried out. We are really on our way now!
Does everything work? Then it’s time to optimise things. Each month, based on data, we look at where we can improve and where we need to accelerate.
What does a freelance online marketer SEO/SEA actually do?
As a freelance online marketer in SEA and SEO, I specialise in managing, optimising and maximising online advertising campaigns and search engine optimisation. My goal is to get the best results for my clients, both in terms of visibility and cost. Below are some of the key work I take up as a freelancer in SEA and SEO.
As a freelance online marketer, I work to establish an effective online presence through a combination of SEA (search engine advertising) and SEO (search engine optimisation). I conduct thorough research on your target audience, identify relevant keywords and set a budget and plan. Using tools such as the Google Keyword Planner and Search Console, I ensure optimal use of ads and improved organic findability. The result is a strong online presence and the achievement of your marketing goals.
Account Setup & Tracking
Based on the research, your account will be optimally set up (or adjusted). With the help of software, we ensure complete set-up so that we can achieve good results straight away. We also implement conversion tracking to measure behaviour on your website. Furthermore, we not only focus on Google Ads, but also combine SEA and SEO for optimal results.
Management & Optimisation
After setting up the account and setting up the campaign, it is now time to take up management and optimisation. We ensure that the account is regularly updated and optimised depending on budget, click rates and volume. We exclude negative keywords, adjust bidding strategies and create new ad groups and ads if necessary.
My main goal is (usually) to generate more conversions at a lower cost. We achieve this through a combination of SEA (Google Ads) and SEO (search engine optimisation).
As a freelance online marketer, I report monthly on the performance and progress of SEA and SEO campaigns. I analyse trends and changes compared to previous months, and discuss key KPIs and targets. Using Google Analytics and Looker Studio, we gain in-depth insights into user behaviour, conversion paths and other relevant data.
Want to know more?
Were there any questions?
Questions that are frequently asked of me as an online marketer. Moreover, this is a nice way to expand the content of a page (don’t tell 🤫).
SEO stands for Search Engine Optimisation, or optimising your website and content so that it is better found in the organic (unpaid) search results of search engines such as Google. It includes improving the technical aspects of your website, optimising your content and getting quality backlinks. The goal of SEO is to make your website rank higher in search results, generate more organic traffic, and ultimately generate more leads and conversions.
On the other hand, we have Google Ads, also known as SEA or search engine advertising. This is a paid form of online advertising where your ads are displayed on the search results pages of search engines. You can target your ads to specific keywords and you only pay when someone clicks on your ad (pay-per-click). With Google Ads, you can quickly appear at the top of search results and generate more visibility and traffic to your website.
Both strategies have their own advantages and the best one depends on your company’s specific needs and goals.
SEO is a long-term strategy that takes time and effort before you see results. However, it is a sustainable approach because you will continue to generate organic traffic as long as your website remains optimised. It is ideal for businesses that focus on building a strong online presence in the long term and want to invest in creating valuable content and improving their website.
Google Ads, on the other hand, offers instant visibility and can be very effective if you want to get results quickly or reach a specific target audience. It also offers more control over your ads and budget, as you can decide how much you want to spend and who gets to see your ads. This makes it ideal for businesses looking to generate traffic and conversions quickly, especially in a competitive market.
In general, it is recommended to use a combination of SEO and Google Ads to get the maximum reach and results. SEO offers a long-term sustainable approach, while Google Ads provides quick visibility and results. By combining both strategies, you can benefit from both organic and paid traffic and create a broader and varied online presence. It is also important to regularly evaluate and adjust your performance and strategies to achieve optimal results.
- Identify relevant keywords: Do thorough research on keywords that are relevant to your website and your target audience. Use tools such as the Google Keyword Planner to analyse search volumes and competition.
- Use keywords in your content: Strategically place the chosen keywords in your website content, such as titles, subheads, paragraphs and alt tags for images. Make sure the keywords are natural and relevant to the content.
- Optimise your meta tags: Meta tags, such as the meta title and meta description, are the short snippets of text that appear in search results. Make sure they contain relevant keywords and are attractive for users to click on.
- Improve internal link structure: Make sure your website has a clear and logical structure with internal links between relevant pages. This helps search engines better understand and index your website.
- Use SEO-friendly URLs: Make sure your URLs are relevant and clearly indicate what the page is about. Avoid using long and complex URL structures and use keywords in the URL if possible.
- Provide quality content: Create unique, valuable and relevant content that addresses the needs and questions of your target audience. Use keywords naturally, but avoid excessive keyword stuffing.
- Optimise for mobile: Make sure your website is responsive and displays well on different devices, such as smartphones and tablets. Mobile-friendliness is an important ranking factor for search engines.
- Increase the number of quality backlinks: Backlinks are external links pointing to your website. Quality backlinks from reliable and relevant websites can improve your search engine ranking. Try performing link-building activities, such as guest posting on other websites or sharing your content on social media.
- Monitor and analyse your results: Use tools like Google Analytics and Google Search Console to track your traffic, rankings and other important statistics. Analyse this data regularly to see what improvements are working and what you still need to work on.
It can take up to several months to see the results of SEO efforts.
- Analyse performance data: Review key metrics such as clicks, impressions, conversions and costs. Identify which campaigns, ad groups or keywords are performing well and which are not.
- Optimise targeting: Check that targeting settings are set properly and adjust them if necessary. Consider location, language, device and demographics.
- Improve ad texts: Optimise the ad texts and make them more relevant to the target audience. Test different variations to see which performs best.
- Refine keywords: Analyse the search terms that actually led to clicks and conversions. Add relevant keywords and exclude search terms that are not relevant.
- Monitor bids: Monitor bids regularly to ensure that you get optimal positioning for your ads. Adjust bids based on performance and available budget.
- Test and experiment: Run A/B tests to see which ad variants, landing pages or bidding strategies perform best. Keep experimenting and optimising to improve performance.
Yes, I can definitely do that. I get on well with WordPress, among other things, and am also adept at creating websites with Divi and Elementor, among others.
This depends very much on the industry you are in. I always recommend starting with €500 to €1000 and then building it up.
I can do that too, contact me for more information.