Freelance Google Ads Specialist
💡Did you know that Google Ads is better known as Adwords
Looking for an Adwords specialist? Check below ⬇️ what I can do for you.
I am an enthusiastic professional with more than 10 years’ experience in online marketing. I have a passion ❤️ for Google Ads (formerly AdWords) in combination with SEO and conversion optimisation.
Sending a message directly via Whatsapp is also allowed 😁
In het kort de zaken waar ik jouw bedrijf mee kan helpen 🚀
In het kort wat ik voor jouw bedrijf kan betekenen
Making a long-term investment? With search engine optimisation, I ensure more organic traffic to your website.
Instant more sales? Then Adwords is your friend. I provide targeted, efficient and profitable campaigns.
Grow harder? Then search engine marketing is what you are looking for. A combination of SEO and Google Ads ensures fast growth.
The Working method that I use
Ready to go? Off! Let’s get to know each other a little over a digital coffee and see if we fit together.
If the first meeting goes well, we will talk about your goals and the use of Google Ads. Where are you now with your business, how many visitors does your website have and where do you want to go? Once we know this, we can start coming up with a strategy.
Once we know the objective, we can define the Google Ads strategy. On 1 page, it becomes clear which paid channels we are going to use to grow your business. This could be Search, Display, Shopping or Video.
Knowing what strategy we are pursuing, we can plan for the first six months. Which issues have the most impact and which do we therefore tackle first?
Is the planning clear? Then we get to work. Keyword research is carried out, campaigns are set up and we will measure your website from head to toe so that we know what effect my contribution is having.
Does everything stand? Then it’s time to optimise things. Each month, based on data, we look at where we can improve and where we need to accelerate
What does a Google Ads specialist actually do?
As a Google Ads Specialist, I am an expert in managing, optimising and maximising Google Ads campaigns. My goal is always to get the best results at the lowest possible cost. Below are some of the important work I take on as a Google Ads Specialist.
As a Google Ads specialist, I start with thorough research for an optimal campaign. I analyse the target audience, identify relevant keywords and set the budget together with you. Tools such as the Google Keyword Planner and Search Console help research search volumes and opportunities.
The result of the research is an initial campaign with corresponding Ad Groups, target keywords, negative keywords and ads ready to be shown in the Google network.
Account Setup & Tracking
With the survey as a basis, the account is set up (or adjusted if there is already an account). Using software, your account will be set up as completely as possible so that we can get off to a good start straight away.
In addition, we provide conversion tracking so we can properly measure what is happening on the website.
Management & Optimisation
Once the account is set up and the campaign in place, it is time for management and optimisation. Periodically (depending on budget, click prices and volume) your account is managed and optimised. We exclude negative keywords, adjust bidding strategies and create new ad groups and ads where necessary.
We (almost) always do this with the aim of achieving more conversions at lower costs.
As a Google Ads specialist, I report monthly to provide insight into campaign performance and progress. I highlight key KPIs discuss targets.
Trends and changes from previous months are analysed, giving us insight into performance trends.
Google Analytics combined with Looker Studio play a crucial role in reporting. This allows us to delve deeper into user behaviour, conversion paths and other relevant insights.
Want to know more?
Were there any questions?
Questions that get asked a lot. Moreover, this is a nice way to expand the content of a page (don’t tell 🤫).
In my view, the success of a Google Ads campaign is best determined by measuring conversions.
A conversion is the moment when a visitor proceeds to an action that we determined together beforehand.
This could be submitting a form, clicking a button or visiting a certain page.
KPIs I use most often for this are:
- the number of conversions
- the conversion percentage
- the number of visitors
- the CTR of an ad or campaign
- United Kingdom
- United States
This depends on the account. With every customer I have monthly contact. If it is a large account, we may also have contact and reports every week or every week.
Yes, I am a big fan of the Google Ads editor and Trueclicks, among others. Both help me work more efficiently and set up campaigns better.
- pest control
- driving schools
- internet providers