What Is SEO and Why Is It Important for Your Business?
As a freelance online marketer, I understand how crucial it is to strengthen your online presence and attract potential customers. One of the most essential tools in your digital marketing arsenal is SEO, or Search Engine Optimisation. In this blog, we will dive deeper into what SEO is and why it is invaluable for your […]
Inbound Marketing: The Road to Customer Engagement and Growth
As a freelance online marketer, I understand the need for companies to implement effective marketing strategies that not only generate leads, but also lead to long-term customer relationships and growth. One approach that can achieve these goals is inbound marketing. In this blog, I will convincingly explain what inbound marketing is and why it is […]
Marketing Freelancer vs. Online Marketing Agency
In the ever-changing world of digital marketing, businesses face the crucial choice between hiring a marketing freelancer and an online marketing agency. Both options have their own unique advantages, but it is essential to understand the distinction in order to make the right decision for your business. In this blog, we will explain in depth […]
The Power of Search Engine Marketing: A Perfect Mix of SEO and SEA
Within online marketing, there is one term that keeps cropping up and is crucial to the success of your online presence: search engine marketing (also called SEM or Search Engine Marketing). But what exactly does search engine marketing entail? What is Search Engine Marketing? Search engine marketing is a comprehensive approach to increasing your online […]
What specialisms are there in online marketing?
There is now a wide variety of specialisms within online marketing. This is because it is a broad field that is constantly evolving. With the advent of AI, this is likely to grow even larger but, it is expected, specialisms will also disappear again. The list of specialists below is long but not never exhaustive. […]
The advantages of a Freelancer over an Agency
In the online marketing world, companies are constantly faced with the challenge of improving their digital presence and reaching customers. One of the most important decisions they have to make is whether to hire a freelance online marketer or a marketing agency. While both options have their advantages, there are some compelling reasons why more […]
The Importance of Conversion Tracking in Google Ads
As a freelance online marketer, I understand how crucial it is to measure and optimise the effectiveness of your online ad campaigns. One of the most essential steps in this process is measuring conversions in Google Ads. In this blog, I will convincingly explain why it is so important to track conversions and how this […]
What is Google Ads (Adwords) – Everything You Need to Know
Google Ads, formerly known as Google AdWords, is a powerful online advertising platform that helps businesses increase their visibility on Google and reach potential customers. In this blog, we dive deeper into what Google Ads is, including a bit of history, and discover why it has become an indispensable tool for marketers worldwide. A Brief […]